The Dodil

The Teal Rainbow Dildo – Moving With Pride

Summary
The Teal Rainbow Dildo - Moving With Pride
Article Name
The Teal Rainbow Dildo - Moving With Pride
Description
Our dildo was born from an ingenious idea which further on got nurtured by the many thousands of people attending Stockholm and Copenhagen Pride. A stage and people who all have a big place in our hearts and in our story as a brand.
Author
Publisher Name
The Dodil
Publisher Logo
the teal rainbow dildo pride logo

From the very outset of our journey, we saw no reason whatsoever to gender label either our dildo nor our brand. Call it Swedish openness, inclusiveness, and equality, these are some fundamental core values which came with our mother’s milk that we have chosen to commemorate.

This article is part of our story as a company and brand, about how we started out and keep working in the adult toy industry and about the many friends we have acquired along this journey.

The teal colored rainbow dildo.

Obviously, we are an inclusive brand. But by having opinions we might not be a perfect match for everybody. Nevertheless, our products will always fit.

And, when the dildo we have innovated is so diverse and multifaceted it is just logical to also let the brand stand for diversity.

How to then translate these core values into statements and action? We found strength, commitment, and answers by meeting some of the key influencers of modern society.

Summer loving.

In summer 2017, we attended Stockholm Pride and Copenhagen Pride events as exhibitors. Back then, our exhibition was partly also a big test on what thousands of hands would have to express about our product.

Now, when thinking back and also looking forward, we cannot think of better friends to side with and support. The love and encouragement, which came together with accurate input on our product and how to remain a rainbow dildo brand, was immensely helpful.

the teal rainbow dildo, the dodil during stockholm pride

Richard showing our teal rainbow dildo (the Dodil) to some of the many thousands who squeezed and befriended it during Stockholm Pride.

Coming out as a brand.

The Dodil is innovation, progress, and adaptation. Here is also a clue to why we admire LGBTQ+ and feel so related. It is a strong movement which has made societal change happen with an unprecedented speed and impact. Thus, we regard the rainbow warriors as role models in society since they show incredible courage and solidarity.

It is a huge and many times painful step to come out as LGBTQ+. But the shared love and support make the out-coming person feel prouder and stronger than ever before. We felt the same love and support when we came out as a brand. We could not have chosen a better stage for our mini-launch. To us, Pride is something both beautiful and powerful which always will be a big part of our story and continued progress.

Those of you who have read up on our mission statement know we love change and progress. Positive progress is needed today, more than ever. Good examples must be set. Love must be magnified.

By that, our products will always honor diversity, user-power and our nature, to tribute the own natural responsibility we all have in our hands, to make positive movement and change happen.

Loving to learn.

We came to Pride to listen. We did, and we learned. A lot! All of our products following the Dodil-dildo will be inspired by the collective input and wisdom from our most passionately interested followers. Now and forever.

The Dodil is in your hands. You are in our hearts. See you in summer.

 

Quick question!

Will you be going to any Pride festivities this summer?

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Richard A

Richard Almgren

Richard is a m.sc in Materials and Construction Engineering, an apprentice in gender science studies and the inventor of the dodil-dildo. For long, Richard worked with international environmental projects. Now living in Orebro,  Sweden he is a co-founder of the Dodil as well as the chief of operations.

Peter Gustavsson, the dodil

Peter Gustavsson

Peter is a marketing and business communications expert with a vast experience in sales and international trade. Originally from Sweden, he now lives in Cologne, Germany. Peter is a co-founder of the Dodil as well as head of communications.

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